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Size matters. Why long sales copy works better than short copy
Size does matter and the more you have to tell – the more you will sell. Troy White is a Calgary based entrepreneur who has been involved in sales and marketing for over 23 years. By Troy White...
View ArticleCreating a collaborative business culture may depend on where you sit
As a leader, do you want to collaborate or dominate? Troy Media – Carol Kinsey Goman In most of the meetings you attend or lead, the seating arrangement may not be an issue. But if you are...
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What closing the “productivity gap” means
This is how we fix the East Photo: Bruce A. Stewart By Bruce A Stewart Canada has a productivity gap when it comes to doing anything other than extracting resources and selling them off. We...
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Social media attitude determines success
Curb the negativity or you’ll suck at social media A positive attitude is critical to social media success. Troy Media – by Doug Lacombe Success in social media is, in large part, about attitude....
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10 good lies for your boss
Not bad lies, however. Good lies Dr. Carol Kinsey-Goman suggests 10 good lies you can use on your boss. Troy Media – by Carol Kinsey Goman We behave differently around individuals of higher status...
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Perfection does not exist
It’s not where you start, it’s that you finish Tammy Johnston, president and CEO of The Financial Guides By Tammy Johnston Yesterday while I was working away at some projects and paperwork I was...
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Four body language strategies to better negotiating
Identify baseline, signals, gesture clusters and context Troy Media – by Carol Kinsey Goman Identifying body language cues of counterpart can lead to successful negotiations Savvy negotiators have...
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How to insulate your company from activist shareholders
Avoid being an easy target Troy Media – by Wes Hall Activist shareholders at HP, Citibank and Chesapeake Energy turned on management this year. During 20 years in the proxy-solicitation business, I...
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Federal skilled trades program starts accepting applications
3,000 foreign workers coming to Canada under federal skilled trades program Federal Skilled Trades Program faces critics concerned about the 1.5 million unemployed Canadians. Photo courtesy CPIT The...
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Creating a marketing plan is like building your own house
Marketing plan is one of the most talked about concepts, yet least understood activities in the world Jack Zenert Many people can close a sale. Some people can create an okay advertisement. There are...
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